What strategies would you employ to improve the organic search rankings of a website that has experienced a drop in traffic and conversions?

SEO Strategies to Improve Organic Search Rankings for a Website with Decreased Traffic and Conversions

To enhance the organic search rankings of a website that has experienced a decline in traffic and conversions, the following strategies can be employed:

1. Perform a Comprehensive Website Audit: Identify technical issues, content gaps, and other factors impacting SEO performance. Use tools like SEMrush or Moz for thorough analysis.
2. Optimize On-Page Content: Focus on improving meta tags, headings, internal linking, and keyword optimization. Update content to be relevant, engaging, and keyword-rich.
3. Enhance Page Speed and Mobile Responsiveness: Ensure fast loading times and mobile-friendly design as these are key ranking factors according to Google algorithms.
4. Target Long-Tail Keywords: Identify and incorporate long-tail keywords relevant to your target audience to attract specific and high-converting traffic.
5. Build Quality Backlinks: Acquire backlinks from reputable websites to increase domain authority and boost search engine trust in your site's credibility.
6. Create Engaging and Shareable Content: Develop valuable and share-worthy content such as blog posts, infographics, videos, etc., to drive organic traffic and improve user engagement.
7. Implement Local SEO Strategies: If applicable, optimize the website for local searches by including location-based keywords and ensuring NAP (Name, Address, Phone) consistency across directories.

By implementing these SEO strategies consistently and monitoring performance through analytics, the website can regain its lost traffic and conversions gradually over time.