suresh What is the difference between SEO and SEM?
SEO (Search Engine Optimization) involves optimizing your website and its content to rank higher in organic search results. This is done through various strategies such as keyword research, content creation, and on-page optimization. The goal of SEO is to increase organic traffic to your website.
SEM (Search Engine Marketing), on the other hand, involves paid advertising to increase visibility in search engine results. This includes strategies such as pay-per-click (PPC) advertising and display ads. The goal of SEM is to drive immediate traffic to your website through paid means.
In summary, the main difference between SEO and SEM is that SEO is focused on optimizing for organic search results, while SEM involves paid advertising to increase visibility in search engine results.
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