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The Difference Between CPC and CPM Advertising Models in PPC Campaigns

One of the key differences between CPC (Cost Per Click) and CPM (Cost Per Thousand Impressions) advertising models in PPC campaigns is the way advertisers are charged for their ads:

• CPC: Advertisers pay for each click their ads receive. This model is ideal when the goal is to drive traffic and conversions.
• CPM: Advertisers pay for every 1,000 impressions their ad receives, regardless of clicks. This model is suitable for brand awareness campaigns.

It's essential to choose the right advertising model based on your campaign goals and budget to maximize ROI.

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Focus Keyword: "CPC and CPM advertising models"