What is SEO and how it works

SEO, or Search Engine Optimization, is the practice of optimizing your website to increase its visibility on search engine results pages. This is done through various strategies and techniques that help search engines understand and rank your website's content.

One of the key aspects of SEO is keyword optimization, where you strategically use relevant keywords throughout your website to attract organic traffic. By creating high-quality content and optimizing your website for search engines, you can improve your ranking and drive more traffic to your site.

Overall, SEO works by improving your website's relevance and authority in the eyes of search engines, ultimately leading to higher visibility and better rankings in search results.