Tell me about a time when you had to write copy for a challenging or controversial topic. How did you approach the project and what was the outcome?

Tell me about a time when you had to write copy for a challenging or controversial topic

During my time as a Copywriter, I was tasked with writing copy for a controversial social issue campaign. The topic was highly sensitive and polarizing, which presented a unique challenge in crafting a message that would resonate with the target audience while also addressing the controversy in a respectful manner.

How did you approach the project and what was the outcome?

To approach the project, I conducted thorough research to understand the various perspectives surrounding the topic. I also collaborated closely with the client and the design team to ensure that the copy aligns with the overall campaign messaging and visual elements.

I chose to focus on empathy and understanding in the copy, avoiding any inflammatory language or divisive rhetoric. By highlighting the human aspect of the issue and promoting a message of unity and compassion, the copy was able to strike a balance between addressing the controversy and conveying a sense of hope and solidarity.

The outcome of the campaign was overwhelmingly positive, with the copy receiving praise for its thoughtful and nuanced approach to the topic. The campaign successfully generated a significant amount of engagement and sparked meaningful conversations among the audience, ultimately raising awareness and promoting greater understanding of the issue at hand.