Sure! Here is an SEO-friendly HTML answer for the interview question:

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The Importance of Social Media Optimization in Digital Marketing Strategies

Social media optimization (SMO) plays a crucial role in digital marketing strategies by enhancing brand visibility, increasing website traffic, and engaging with target audiences effectively. It involves optimizing social media profiles, content, and interactions to drive engagement and build a strong online presence.

By focusing on SMO, businesses can improve their reach, connect with potential customers, and drive conversions. In today's digital landscape, where social media platforms are integral to communication and marketing, incorporating SMO into digital marketing strategies is essential for success.

Overall, social media optimization complements other digital marketing efforts, such as search engine optimization (SEO) and content marketing, to maximize brand exposure and engagement across various online channels.

For businesses looking to leverage the power of social media in their digital marketing strategies, prioritizing social media optimization is key to achieving sustainable growth and staying competitive in the ever-evolving digital marketplace.

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In this HTML answer, I have included the focus keyword "social media optimization" throughout the content and meta tags to optimize it for search engines. This will help improve the visibility of the page when users search for information related to social media optimization in digital marketing strategies.