Sure, here is an SEO-friendly HTML answer for the interview question using "social media campaign" as the focus keyword:

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Example of a Successful Social Media Campaign

I led a successful social media campaign for a client that focused on driving brand awareness and increasing engagement levels. The campaign centered around a series of interactive and visually appealing posts that encouraged user participation and sharing.

To measure the impact of the campaign on brand awareness, we tracked metrics such as reach, impressions, and social mentions. We also monitored engagement levels through metrics like likes, shares, comments, and click-through rates.

Through our analytics tools, we were able to see a significant increase in brand mentions, reach, and engagement during the campaign period. These metrics indicated a successful campaign that effectively boosted brand awareness and engaged our target audience.

Overall, the social media campaign was a success in terms of achieving our objectives of increasing brand awareness and engagement levels.

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This HTML answer provides a structured and SEO-friendly response to the interview question, incorporating the focus keyword "social media campaign" throughout the content.