Example of a Challenging Problem Faced in a Previous Role

During a previous role, I encountered a challenging problem where our company's website experienced a sudden drop in search engine rankings, resulting in a significant decrease in organic traffic. After conducting a thorough analysis, I discovered that a recent algorithm update had negatively impacted our website's SEO performance.

To resolve this issue, I implemented a series of technical SEO optimizations, such as improving site speed, fixing broken links, optimizing meta tags, and creating high-quality content. Additionally, I conducted a comprehensive backlink audit to identify and remove toxic backlinks that were harming our website's reputation.

Through these efforts, I was able to gradually restore our website's search engine rankings and organic traffic, ultimately leading to a successful recovery and improved SEO performance.