Can you explain the difference between on-page SEO and off-page SEO?

Sure! The main difference between on-page SEO and off-page SEO lies in where the optimization efforts are directed.

On-Page SEO:

On-page SEO focuses on optimizing the content and HTML source code of a website's individual pages to improve search engine rankings. This includes factors such as keyword optimization, meta tags, internal links, and site speed.

Off-Page SEO:

Off-page SEO refers to activities that are done outside of the website to improve its visibility and reputation. This includes link building, social media marketing, influencer outreach, and online brand mentions.

In summary, on-page SEO focuses on optimizing the website itself, while off-page SEO focuses on building external signals that improve the site's authority and trustworthiness in the eyes of search engines.