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Research Project Description and Methodologies
In a recent research project on consumer behavior in the beauty industry, we aimed to understand the factors influencing purchase decisions among millennials. This study involved collecting and analyzing data using both qualitative and quantitative methodologies.
Data Collection Methodologies
- Surveys: We designed and distributed online surveys to a target group of millennials to gather insights on their preferences and behaviors when purchasing beauty products.
- Interviews: In-depth interviews were conducted with a diverse group of millennials to gain a deeper understanding of their motivations and decision-making processes.
Data Analysis Methodologies
- Quantitative Analysis: We analyzed survey data using statistical tools to identify trends and patterns in consumer behavior, such as purchase frequency and preferred brands.
- qualitative Analysis: Thematic analysis was used to interpret the interviews and extract key themes related to attitudes towards beauty products and shopping habits.
Overall, the combination of surveys and interviews allowed us to gather comprehensive insights into the factors influencing millennials' purchase decisions in the beauty industry.
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