What is keyword research in digital marketing?

Keyword research in digital marketing is the process of identifying and analyzing specific terms and phrases that users enter into search engines when looking for information, products, or services related to a business or website. By conducting thorough keyword research, digital marketers can better understand the needs and preferences of their target audience and optimize their content to attract more organic traffic from search engines.

Keywords are the foundation of search engine optimization (SEO) and content marketing strategies, as they help businesses create relevant and high-ranking content that resonates with search engine users.

Overall, keyword research is crucial for improving the visibility and reach of a website by targeting the right keywords that align with the interests and searches of potential customers.