What is the difference between on-page and off-page SEO techniques?
On-page SEO techniques refer to all the strategies and tactics that are implemented on a website to improve its search engine rankings. This includes optimizing meta tags, headings, content, images, and URLs, as well as improving site speed, mobile responsiveness, and user experience.
Off-page SEO techniques, on the other hand, involve activities that are done outside of the website to boost its visibility and authority. This includes link building, social media marketing, influencer collaborations, and online PR efforts. Off-page SEO helps to increase the website's credibility and reputation in the eyes of search engines.
Both on-page and off-page SEO are important components of a comprehensive digital marketing strategy, and they work together to improve a website's search engine rankings and drive organic traffic.
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