What is the importance of SEO in digital marketing?

The Importance of SEO in Digital Marketing

Search Engine Optimization (SEO) plays a crucial role in digital marketing by increasing the visibility of a website on search engines like Google. By optimizing website content and structure, SEO helps businesses attract more organic traffic, generate leads, and improve online presence. A strong SEO strategy can also enhance brand credibility and trust among consumers, leading to higher conversion rates and better ROI.

Overall, SEO is essential in digital marketing as it enables businesses to reach a wider audience, drive quality traffic, and stay competitive in the online landscape.