Difference between CPC and CPM in Online Advertising

In the context of online advertising, the focus keyword here is difference between CPC and CPM.

Cost Per Click (CPC)

CPC is a pricing model where advertisers pay for each click on their ad. It is commonly used in search engine advertising and social media campaigns.

Cost Per Mille (CPM)

CPM, on the other hand, stands for cost per thousand impressions. Advertisers pay a set amount for every one thousand impressions of their ad.

One key difference between CPC and CPM is that with CPC, advertisers pay for clicks, while with CPM, they pay for impressions regardless of clicks.

Understanding the distinction between CPC and CPM is crucial for optimizing digital marketing budgets and achieving campaign goals effectively.