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The Difference Between CPC and CPM in PPC Advertising

When it comes to PPC advertising, understanding the difference between CPC (Cost Per Click) and CPM (Cost Per Mille) is crucial for effective campaign management.

Focus Keyword: PPC Advertising

CPC (Cost Per Click): CPC is a pricing model where advertisers pay for each click on their ad. This means that the cost is based on actual user interaction with the ad, making it a performance-based metric. Advertisers using CPC bidding are charged only when users click on their ads.

CPM (Cost Per Mille): CPM is a pricing model where advertisers pay for every thousand impressions of their ad. In this case, the cost is based on the number of times the ad is shown, regardless of whether users interact with it. CPM is more focused on brand awareness and visibility rather than direct user engagement.

Ultimately, the choice between CPC and CPM depends on the advertising goals and objectives of the campaign. CPC is ideal for driving direct response and conversions, while CPM is suitable for increasing brand exposure and reaching a broader audience.

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