Certainly! Below is the SEO-friendly HTML answer for the interview question focusing on the keyword "design process":

```html

Design Process: Walking Through and Impactful Project

During my design process, I follow a structured approach that involves research, ideation, and prototyping. One project where my design decisions significantly impacted the final outcome was a website redesign for a local business.

For this project, I conducted thorough user research to understand the target audience and their needs. Based on the insights gathered, I created detailed user personas and used them to inform the design direction.

In terms of visual design, I focused on creating a clean and modern layout that prioritized ease of use and accessibility. This included a streamlined navigation structure and clear call-to-action buttons to guide users through the site.

Additionally, I implemented responsive design principles to ensure the website was optimized for various devices and screen sizes. This led to improved user engagement and a significant decrease in bounce rate.

Overall, my design decisions, informed by a user-centric approach and a focus on aesthetics and functionality, had a substantial impact on the success of the website redesign project.

```

This HTML answer provides a detailed walkthrough of the design process and highlights the impact of design decisions on a project, all while incorporating the focus keyword "design process" for SEO optimization.