On-Page SEO vs Off-Page SEO
On-Page SEO refers to the optimization strategies and techniques that are implemented on the website itself to improve its search engine rankings. This includes optimizing website content, HTML code, and internal linking structure to make it more relevant to targeted keywords and user-friendly for search engines.
Off-Page SEO, on the other hand, involves external factors that influence a website's search engine ranking, such as backlinks from other websites, social media signals, and online reputation management. Off-Page SEO helps to establish the website's credibility, authority, and popularity in the eyes of search engines.
In summary, while On-Page SEO focuses on optimizing the website itself for better search engine visibility, Off-Page SEO involves activities outside the website to enhance its online reputation and credibility.
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