What is Quality Score in Google Ads?

Quality Score is a metric used by Google Ads to evaluate the quality and relevance of your ads, keywords, and landing pages. It is an important factor in determining your ad rank and cost per click in the ad auction process.

Having a high Quality Score can help improve your ad performance and lower your costs. Factors that influence Quality Score include click-through rate, ad relevance, and landing page experience.

By improving your Quality Score, you can increase the effectiveness of your Google Ads campaigns and get better results for your advertising efforts.