Difference between CPC and CPM in PPC Advertising

In PPC advertising, CPC (Cost Per Click) and CPM (Cost Per Thousand Impressions) are two common pricing models used to pay for advertising campaigns. Here is the difference between CPC and CPM:

• CPC (Cost Per Click): CPC is a pricing model where advertisers pay for each click on their ads. Advertisers only pay when a user clicks on their ad, regardless of how many times the ad is displayed. This model helps measure the effectiveness of the ad in driving user engagement and can be more cost-effective for advertisers targeting specific actions.
• CPM (Cost Per Thousand Impressions): CPM is a pricing model where advertisers pay for every 1,000 impressions of their ad. Impressions refer to the number of times the ad is displayed to users, regardless of whether or not they click on it. This model is more focused on brand awareness and reaching a larger audience, as advertisers pay based on the volume of ad views rather than user interactions.

Ultimately, the choice between CPC and CPM in PPC advertising depends on the campaign goals and objectives, as well as the target audience and budget considerations.