suresh Role of SEO in Digital Marketing
SEO, or Search Engine Optimization, plays a crucial role in digital marketing by improving a website's visibility and driving organic traffic. It involves optimizing website content and structure to rank higher in search engine results pages (SERPs) for relevant keywords.
Improving Website Visibility
By implementing SEO strategies such as keyword research, on-page optimization, and link building, a website can improve its visibility in search engines. When a website ranks higher in search results, it is more likely to be seen by users searching for related topics or products.
Increasing Website Traffic
SEO can drive organic traffic to a website by attracting visitors who are actively searching for information or products related to the business. By targeting relevant keywords and optimizing content, SEO helps increase the chances of users clicking through to the website from search engine results.
Overall, SEO is essential for digital marketing as it helps businesses increase their online visibility, attract more targeted traffic, and ultimately improve their online presence and performance.
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