What is the difference between organic search and paid search?

Difference Between Organic Search and Paid Search

Organic search refers to the natural search engine results that appear based on the relevance of the content to the user's search query. These results are not influenced by advertising or payment. Organic search results are driven by factors such as website content quality, keyword relevance, and search engine optimization (SEO) practices.

Paid search, on the other hand, involves advertising on search engines in order to have your website appear at the top of search results for specific keywords. Advertisers bid on keywords and pay a fee when their ad is clicked. Paid search results are marked as advertisements and provide immediate visibility for the advertiser, but require ongoing budget for continued visibility.

In summary, organic search results are based on relevance and user experience, while paid search results are driven by advertising spend and bid strategy.