Keyword density in SEO refers to the percentage of times a targeted keyword appears on a webpage compared to the total number of words on that page. It is a crucial factor in determining a website's relevancy to a particular search query.
Significance of Keyword Density: Maintaining an optimal keyword density is important for on-page SEO as search engine algorithms use it to understand the topic of a webpage. It helps search engines determine the relevance of the content to a user's search query.
Impact on Website Rankings: Proper keyword density can positively influence website rankings, as it signals to search engines that the content is relevant to specific keywords. However, over-optimizing with excessive keyword density can lead to penalties from search engines for keyword stuffing. It is essential to strike a balance and use keywords in a natural and meaningful way within the content.
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