Redesigning an Existing Website Project
During my experience as a website designer, I had the opportunity to work on a project where I was tasked with redesigning an existing website for a local business in the hospitality industry. The company wanted to modernize their website, improve user experience, and make it more visually appealing to attract and engage their target audience.
Firstly, I conducted a thorough analysis of the existing website to identify areas that needed improvement. I gathered feedback from the client and conducted user research to understand the preferences and pain points of their target audience.
Based on this research, I created a new design concept that incorporated a clean and user-friendly interface, modern color scheme, and intuitive navigation. I restructured the content to make it more easily digestible and optimized the website for mobile responsiveness.
Throughout the redesign process, I collaborated closely with the client to ensure their vision was being met while also incorporating best practices for website design and SEO optimization. I implemented SEO-friendly elements such as meta tags, alt text for images, and optimized page titles to improve the website's visibility on search engines.
The redesigned website was well received by the client and their customers, resulting in increased traffic, longer visit durations, and higher conversion rates. The project showcased my ability to transform an outdated website into a modern and user-friendly platform that effectively met the client's goals.
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