On-Page SEO vs Off-Page SEO

On-Page SEO refers to optimizing individual web pages to improve their search engine rankings and drive organic traffic. This includes optimizing content, meta tags, headings, and images, as well as improving site speed and mobile-friendliness. On-Page SEO is directly within your control and can have a significant impact on your search rankings.

Off-Page SEO, on the other hand, involves activities done outside of your website to improve its search engine rankings. This includes building backlinks from reputable sites, social media marketing, and influencer partnerships. Off-Page SEO helps search engines understand the relevance and authority of your site and plays a critical role in determining your website's credibility and trustworthiness.

In summary, while On-Page SEO focuses on optimizing individual web pages for better search visibility, Off-Page SEO involves building credibility and authority for your website through external sources.